Madar Farms is a UAE based agriculture technology startup addressing food and water security in
the Arab region. With only 5% of the region’s land arable the company resorted to an innovative
“micro-farming” technique in an attempt to increase domestic food production while saving
natural resources like water which is scarce in the middle east.
To manage their daily farming operations they were seeking a solution that helped them establish a uniform and standardized method of executing activities. To achieve complete operational control and ensure that the correct processes were being used to grow crops, Madar farms implemented UnitXPro across their Farms.
Madar farms currently operates out of 3 locations in UAE and have several “farming containers” in which they grow various kinds of agricultural produce like parsley, lettuce, mint, cilantro etc. Every crop has its own growth cycle that needs to be followed in order to achieve maximum produce and quality. This posed them with unique challenges –
UnitXPro standardized the micro farming process by segregating general activities and crop specific activities. The crop specific schedules are dynamically created by the system and assigned to the respective micro-farms.
This gave every farmer a detailed visibility of their tasks that they were expected to execute. This ensured that the farmers performed their regular and crop specific activities on time, in the correct manner every day. It ensured the execution of activities in the micro-farms as per the prescribed SOP norms. It also inculcated a disciplined way of working thereby avoiding wastage of time and resources. The help manuals and checklist linked to each task helped the farmers perform their work accurately. UnitXPro incorporated the instructions in Arabic and English helping farmers coming from different backgrounds to use the system in an easy and convenient manner.
UnitXPro’s application helped Madar farms gain a real-time overview of the operational status of individual micro – farms. The operations manager was able to track and monitor the crucial activities being executed by farmers across their farms for each batch of crop. The combination of UnitXPro’s process standardization and dynamic crop cycle scheduling helped Madar farms reach higher crop production and increased crop quality while ensuring optimal resource usage at their Farms.